Color Psychology and Branding: How to Color the Two Sides of Your Folded Business Cards

Most modern-day professionals prefer getting two-sided business cards because they offer more printing space. In one-sided business cards, users have to condense all professional or personal information on one side. While these cards are less expensive to print, they don’t always create the best impressions.

With two-sided folded business cards, you get more space to incorporate your company’s design elements. Print your company’s logo on one side of the card and your contact details on the other. With two-sided cards, users also have the opportunity to include different color combinations in their cards.

However, picking the right colors for the two sides of your business cards is never easy. Nowadays, many professionals use colorful business cards. Some even use business cards with colored edges. How do they get the colors of their business cards right? They apply color psychology. Here’s how.

What is Color Psychology?

Before discussing which colors look best on business cards, note the importance of maintaining brand consistency across all marketing materials. If your existing brand colors are yellow and blue – your business card (and other marketing materials) should feature similar colors.

If you’re rebranding or creating a new set of marketing materials for your company, follow the rules of color psychology. Studies have proved that colors can impact our moods, emotions, and attitude. Designers have associated different colors with different moods and emotions. Here’s the color psychology list most professional designers follow –

  • Blue signifies dependability and strength.
  • Green communicates peace, health, and eco-friendliness.
  • Grey is a neutral color that typically calm, calculated people like.
  • Orange symbolizes cheerfulness, confidence, and jollity.
  • Red symbolizes youthfulness and boldness.

Using the right colors on your business cards can help improve how your company and you are perceived.

Applying Color Psychology to Your Business Card Design

Professional business card designers must consider some basic rules of color psychology before customizing their cards. That means selecting the colors that best represent your brand. Using white space to make all the design elements on your cards stand out is also very important. Here are some other color-related guidelines to follow –

  • Make sure the brand logo on your business card is prominent and easily visible. For other regions of your business cards, choose colors that complement your brand logo. Make sure the color of your business cards is in the same color family as the color in your logo.
  • Use contrasting colors to make the logo, text, and other design elements on your cards stand out. Some users saturate one side of their two-sided business cards in the same colors they use for their logos. This color application technique helps companies maintain branding consistency.
  • Pick business cards with glossy or matte finishes. These finishes will make your business cards’ color appear shinier and more vibrant.
  • Use contrasting colors in the fonts and graphics of your business cards as well. The priority should be making your brand’s name, your contact information, and other details on the card easily readable.

Use this guide to take your business card design skills to the next level!

john wick

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