Finally also in Italy an event, unique of its kind, entirely dedicated to Local Marketing for all those who want to take advantage of the promotion on digital maps to bring more customers to the physical locations of their business.
Local Strategy Live , this is the name of the event, will be held in Bologna on Saturday 28 January at Zanhotel Europa near the Central Station.
The creator of the event is Luca Bove, a long-time SEO who has been studying with particular attention the evolution of Local Marketing (Google Maps and similar systems) since 2007, creating, already 3 years ago, the only blog in Italy entirely dedicated to the world. of Local Search with lots of news, insights and case studies.
After 3 years, after numerous speeches on the subject around Italy (Luca regularly takes part, as a Local SEO expert , in the main marketing events in Italy) which have seen the growth, from time to time, of the interest in this important sector, the LIVE event was reached above all to satisfy the numerous requests received.
There are now many people interested in discovering the enormous potential that Local Marketing reserves for businesses with physical locations.
The Local Strategy Live was conceived precisely to make participants acquire some winning techniques and strategies for local promotion and is aimed at a wide audience:
- marketing managers of chain stores and franchises
- business owners with one or more physical locations of various types (hotels, restaurants, shops, etc.)
- marketing experts, freelancers, seo agencies
Geo-localized marketing is the new key to success in the retail economy. A recent Netcomm 2016 study should make traditional business owners think:
- ecommerce is still worth only 5% of total retail
- 95% of the trade still passes through traditional shops
These data show that those who blame the crisis of traditional commerce on online commerce are wrong!
If we add to this data the recent Google statistics that illustrate the new habits of users, we find that:
- 30% of searches from smartphones arelocal
- 76% of people looking for something “nearby” visit the business within 1day
- and 28% of these turn into a purchase.
What does all this mean?
Simply that if you are not where your potential customers are looking for you, so if you are not visible among the local results, or you are with incorrect data, you are indirectly favoring the competition.
Local marketing is an excellent tool for intercepting potential customers just “around the corner”, taking advantage of nearby searches and more generally searches with local intent.
But in addition to Google, Facebook is also making great strides in Local Marketing , helping local businesses to intercept customers passing by. At Local Strategy Live it will be me who will give the speech dedicated to the potential and news of Facebook and other social media in a key of local promotion.
Whether it’s accommodation facilities, restaurants or shops, geo-localized digital marketing is an opportunity to be exploited… What are you waiting for? Join the Local Strategy Live!
Learn how to promote yourself locally. At Local Strategy Live there will be many theoretical and practical notions, case studies and concrete examples, so as to go home and immediately apply everything you have learned.
The event was reported by SEMrush as one of the 20 international marketing events not to be missed in 2017!
The ticket price at Local Strategy Live is currently € 319 + VAT which will rise to € 399 + VAT, starting from January 12th.
But thanks to a promotional code dedicated to our readers, you can take advantage of a discount of € 70 applicable on both ticket prices.
The code to be entered during the purchase is: medialsl.