Imagine a lawyer you would hire but had not read a law book. Millions of people set up a photography business without marketing, selling, or pricing knowledge.
Many photographers fall prey to focusing on their photography and neglecting the business. Instead of thinking like a photographer, think more like a business owner.
Think of yourself as a clothing store manager. You are not the clothes designer; you’re only marketing and selling them.
Although I now realize that you are creating the photos and the clothing store manager doesn’t design the clothes, this analogy is still important for many reasons.
Many photographers believe that if they take great photos, then they will be successful. This is very rare. This is like trying to open a shop with nice clothes and then hoping it will succeed without proper marketing, selling, pricing, and merchandising strategies. This is why average photographers do well, and great artists struggle.
You will begin to see yourself as a business owner, not a photographer, and you can see things objectively. Would you feel hurt if someone came into your clothing shop and took off because the price was too high? Most likely not. It’s subtle, but it significantly changes how you see things and visit issh path for photo editing.
Start to make business-sense decisions.
Are You One of the Smart 10%?
Dun and Bradstreet’s research revealed that 90% of small businesses fail due to a lack of knowledge and skills. Obvious? Maybe. Many people believe that hard work and a quality product are enough. Nope. This website provides the knowledge you need.
You are reading this because I know that you are studying too. Or maybe you’re just desperate.
These ideas are only possible because I study. I study.
Since 1997, I have been a marketer and studied the subject at university. It would surprise you to see how little marketing professionals learn. Every day I study, year after year.
Marketing is, in my opinion, the key to success no matter what industry.
Next time you hear business advice from a professional photographer, consider whether they have done the research. But, even more important, have they tested and compared it to other methods? And for custom Photoshop clipping service, hire image editing company.
It’s absurd to spend years learning by trial and error without testing your results and studying. You can learn what you need from people who have spent decades and billions studying it in just a few weeks. Billions? Yes, I do take inspiration from successful companies and other industries. You can get many ideas by looking at the magazine or newspaper covers. You can learn from these industries how to write effective headlines.
You don’t need to have a lot of marketing ideas. This can prove to be just as dangerous as having no ideas. Why? Because it is easy to get distracted by too many tactics and tasks that you don’t have any focus on.
You are tinkering on Twitter and Facebook, creating a blog, sending out email newsletters, printing direct mail, designing ads, and setting up joint partnerships. It becomes overwhelming, and you don’t do any of the tasks well. Each task is unique and requires a different strategy.
Measure and test the results of your marketing strategies to identify those that work best for you. You will then be able to let go of the rest.
Sometimes, it can be just as difficult to find the perfect photo project as to find the perfect shot.
You can use personal photo projects to inspire yourself to take more photos, expand your creativity, and support causes that matter to you. Once you have found the perfect project, what do you do? These seven questions will help you get creative.
1. What are your hobbies?
It should be obvious that you want your project to be something that you are motivated to keep going over the long-term. There is no better motivator than something you are already passionate about. Find ways to document, explain, and showcase your hobbies.
2. Which communities are you part of?
There are many options available for personal projects through clubs, churches, and informal groups. These communities allow you to connect with people and share your interests. You can also help them tell their stories.
3. Which magazines do you like?
Not only do magazines reflect your interests, but they can also provide creative benefits. Each magazine has its editorial style. You can take on the task of shooting in the magazine’s style and then personalize your photos to create your version.
4. What skills would you like to learn?
If you want to improve your portrait photography skills, then a project that allows you to concentrate on this skill would be perfect. 100 Strangers allows you to combine street photography with portraits. This can make for a great combination.
5. What are your values?
Although this is more abstract, your value system could be a good place to start brainstorming. What are you passionate about? You can tell a story or help a cause using your talents.
6. What is it that makes you mad?
I once heard someone tell me that anger can often point you in the right direction. If you are constantly angry about (insert problem here), it might be your true calling to work on righting wrongs. What drives you crazy? You can use your photos to show the injustices or highlight your solution. This might be more rewarding than you realize.
7. Who inspires and motivates you?
This could be a portrait or values angle. It can be very rewarding to follow the inspiration of others. Similar to this idea, a friend created a project for personal heroes.